Monash Arts

Pink Monash Arts flag with Indigenous-inspired patterning on a campus railing

You Belong at Monash Arts.

The Monash Arts faculty wanted an identity that felt distinctly its own. Bringing together Indigenous artwork commissioned from PhD student and artist Jacinta Walsh with a healthy dose of Arts' fairy-floss pink, a new visual system was developed within the Monash University brand framework. The result is an expressive identity that celebrates the creativity and cultural richness of Arts while maintaining a connection to the broader university brand.

Services

  • Visual identity
  • Art direction & collaboration
  • Environmental & event design
  • Print & digital collateral
  • Merchandise
The commissioned artwork being drawn by hand, in progress
Close-up of the black botanical line art framed by leaves
The artwork recoloured in Arts' pink and red
The commissioned artwork in pink and yellow
Student wearing a Monash Arts t-shirt printed with the artwork
Student carrying a tote bag printed with the patterned M monogram
Back of a black Monash Arts t-shirt with the patterned M
Pink Monash Arts wayfinding banner on campus
Wall graphic reading You Belong at Monash Arts over the pink linework artwork
Dive into Monash Arts event booth with pink patterned branding
Giant free-standing ARTS letters filled with the pink patterned artwork
Two people carrying Monash Arts tote bags in front of a patterned wall installation
Person in a pink ARTS bucket hat holding a Monash Arts tote bag
Two people wearing Monash Arts shirts at a merchandise table
Three Monash Arts social media post mockups using the You Belong campaign lockup
Two polaroid-style photos: one person on a pink lifeguard chair holding a Monash Arts sign, another inside a ball pit framed by a pink heart float

Credits

Artwork
Jacinta Walsh
Photography
Emily McCoy